The AMC Theaters have made some changes to the AMC MovieWatcher Club,you will have to decide if their new loyalty program AMC Stubs is worth $12 a year ($6 dollars is the one time incentive for Movie Watcher card holders). Rewards will now be decided on purchase price and equal $10 for every $100 you spend on tickets and concessions.  The other changes include upgraded popcorn and fountain drinks for free every time you come in and no online ticketing fees on movietickets.com and fandango.com. The $10 rewards are redeemable for anything you like including gift cards.

As many of you have realized, going to the movies is an expensive propostion. The break at AMC is that tickets before noon on the weekends are around $6 or $7 so if you are taking the kids for a treat get them up early. It will save you $2 to $2.50 per head, and for adults the savings are almost $5 per ticket. The senior discount for the after matinee hours is $1. Really is that what someone gets for living to sixty plus years.  They give seniors a bigger break on Tuesdays when their tickets are $6 or $7 all day.  Students get a discounted day on Thursdays (prices vary around $8.50 and $9.50). 

If you are still going out to the movies and getting tickets online, the $100 will add up quickly. However with the annual fee, you have to wait until the $200 mark before you get a real reward.