In a joint effort to present the arts and culture to the diverse and myriad communities in Southern California, SoCal Museums (previously the Museum Marketing Roundtable) announces the ninth annual “Museums Free-For-All” Saturday, January 25, 2014. The museums–presenting art, cultural heritage, natural history, and science–will open doors and invite visitors free of charge. This offer is for general museum admission only and may not apply to special ticketed exhibitions. Regular parking fees apply; consult individual museum websites for hours and other visitor information.

Participated museums are as follows:

Annenberg Space for Photography
Armory Center for the Arts
The Autry National Center of the American West
California African American Museum
California Science Center
Fowler Museum at UCLA
The Getty Center
The Getty Villa (Timed tickets are required. Visit http://www.getty.edu.)
Hammer Museum
Japanese American National Museum
Los Angeles County Museum of Art
Los Angeles Fire Department Museum and Memorial (Hollywood and San Pedro)
The Museum of Contemporary Art
Museum of Latin American Art
Orange County Museum of Art
Pacific Asia Museum
The Paley Center for Media
Pasadena Museum of California Art
Santa Monica Museum of Art
Skirball Cultural Center

SoCal Museums unites the diverse museums of Southern California in joint marketing and communication efforts to increase visitation and membership in museums in the Los Angeles metropolitan area. SoCal Museums leverages the museums’ collective strengths, working together to reach current and potential museum goers.