A new chain has been quietly coming to town.  H & M, originally from Sweden, has stores all over Los Angeles including the Beverly Center, Century City, Third Street Promenade, and the Americana in Glendale. They have taken the concept of inexpensive fashion and moved it into the stratosphere with choices for women, men, teens, and kids.  This is the store for those who need to be dressed at the office and like to be fashion forward.  When they say to dress for your next position, start here.

While most of the selections are trendy, keep an eye out for things with good lines and colors that suit your palette. The prices are good and the sales are very, very good.  They have pieces in organic cotton so you can be green and in style.  This is fun for resort and summer shopping – fun times at the beach when when you want more color and t-shirts for those weekend outings.

Now I know what some of you are thinking. This is super for the young and the slim, what about the middle aged and the curvy.  For those not wiggling into skinny jeans, there are fantastic tunic tops and cropped pants.  Or just come here for the accessories. If you want that cute scarf to make an old outfit perk up, if you would like a handbag with a pop of color, and if you occasionally want a trendy item that only lasts one season.   A keen eye will keep you  in style and not break the bank.

Click on H & M and find the store nearest you. And sign up for their newsletter to get coupons and advance word on sales.