We used to call them foundation garments because you built your wardrobe over them. Now it’s a much more complex relationship. Underwear has become outerwear at times. Underwear has become your ally when you do sports. Underwear comes in more colors and styles that could ever be imagined.

Now I still think of it as a foundation because let’s face it – when your underwear doesn’t fit properly nothing else will go well. Riding up, straps slipping, this is not a way to go through life. Fitted but not binding, minimal pantie lines, comfortable but still on the job. Who knew that Target would be the answer to my dreams. Bras – basics for under t shirts, sports for when you’re bouncing around , fancy for nights when you want them to show, and everything in between – are their business. We all knew that Target was now designer central with fantastic clothes, shoes, and accessories however now we know that this is place to feel like you are truly supported. Let’s hear it for underpants – bikinis, hipsters, thongs (I still don’t get those but each to their own), and granny panties (sometimes you just want a wall of cotton between you and the world).

This is an area where the right size and fit matter – don’t ruin your day by having to tug and reach for areas better left alone. Figure out your favorite styles by going to the store and if they don’t always have your size – sit back on the internet and order without the distraction of having to plow through aisles and aisles. And if you are internet shopping look for a $5 off $50 at Target on couponcabin.com good till March 31, 2010. The discount will be taken at checkout (only online).

 Have fun and look forward showing off your assets.

Shopping for clothes online has never been a favorite Frugal Diva activity.  However, after getting some tips from friends, I see where it is quite nice during the hectic holiday season to have attire land on your doorstep.  And at a significant discount.

Let’s start with Shop It To Me.  Instead of being overwhelmed by too much choice, they allow you to customize your shopping experience. Alerts arrive when those brands have sales items in your size.  If you are brand loyal, this site will work very nicely.

Now I scoffed at the Home Shopping Network until a friend started showing up in amazing clothes and said they were from HSN. Even Badgley Mischka of red carpet fame has a line with glamour items for parties and beyond.  Look  around for bargains in the clearance section and remember returning an item means paying for shipping.

Amazon.com is not the first name for clothing however there are a significant number of brands from AK Anne Klein to Zen Trend.  And many qualify for free shipping. This also a great way to send gifts out of town and even in town.

Check out your favorite brand online and see what they offer on discounts, free shipping and returns, and online only specials. This is a whole new world for me however many divas swear by the experience. Let me know what sites work for you. And remember be careful out there, the most expensive item you own is one you never wear.

The Gap is back!  They have made some great choices and gone back to basics this season and it is a pleasure. Good cuts, interesting little details, and friendly salespeople make this a fun experience.  And the store sales make this a great place for the whole family. Kids, babies, men, and women shop the great offers for savings.  Read the rest of this entry »